itzbig launches getyourselffired.com
March 26th, 2008
Candidate-matching site itzbig has launched Get Yourself Fired.com. The move is an attempt to generate a viral marketing campaign around the idea of, you guessed it, getting yourself fired. After which, you can run over to itzbig for a new one.
At the site, you superimpose your face (see pic) on a variety of compromising images to then e-mail them to your friends (or boss). You can also peruse some humorous work stress tips (click image below). And what viral marketing campaign is complete without a chance to win a $10,000 sweepstakes by simply entering a profile?
Says Jimmy Hampton, their agency’s creative director, “Our objective in creating this campaign was to build a buzz that would spread without the benefit of a traditional multi-million dollar advertising campaign. To do that we needed to create an integrated campaign that leveraged the Internet as well as more traditional venues. The objective is to drive them to the site and then slowly make them aware of itzbig and its unique value proposition.”
The company plans to market the site, as banner ads are showcased in the PR, but no specifics on where or how much have been mentioned.
Overall, this gets a thumbs-up from me. Is it Subservient Chicken? Probably not. But in today’s rough-and-tumble world of information overload for marketers, this is a creative attempt at generating business and improving brand awareness.
About itzbig
itzbig is the first private network to allow working professionals to save time while safely exploring career opportunities. By focusing on quality and efficiency, the company’s innovative approach rescues job seekers and employers from drowning in large quantities of poorly matched data.
For more information on itzbig, call 512.879.3550, or contact us.
Interested media should contact Holt Hackney or call (512) 478-8858, Ext. 115.