tzbig Gets Creative To Reach Passive Job Candidates
Partnering with Third Rail Creative, itzbig Takes a Playful Approach at Helping the Currently Employed Fire Themselves
AUSTIN, Texas (Business Wire EON/PRWEB ) March 26, 2008
itzbig (www.itzbig.com), an industry leader in candidate-matching technology, is changing the way Quiet Working Professionals (QWPs) look for new jobs by introducing the industry’s first real-time job network that allows them to anonymously explore career opportunities as well as obtain immediate feedback on how compatible they are for positions.
itzbig has launched a viral campaign and a web site called http://www.getyourselffired.com/ , a playful attempt at suggesting to QWPs that it may be time to leave their current job if it is unfulfilling. While on the site, QWPs can do fun things like superimpose their face on a catalog of compromising images and read amusing work stress tips. They can also enter for a chance to win a $10,000 sweepstakes by entering a profile on itzbig.
The core message of the site is:
“itzbig can help you find your ideal job. Here's an amusing way to leave your less than perfect one...”
itzbig’s partner on the campaign is Third Rail Creative, an award-winning creative advertising and design agency, which is currently or has worked with Charles Schwab, Chick-fil-A, Continental Airlines, Honeywell, and The Home Depot, among others.
“Third Rail Creative was the perfect partner to help us cut through the clutter and reach those technology workers who are currently employed,” said Denise Court, itzbig’s Vice President of Marketing. “Together, we created a viral campaign that uses humor to ultimately communicate the itzbig value proposition that an ideal job is out there for them.”
The recipient of the message are QWPs, who typically are working professionals that want to maintain control of the relationship with potential employers and only explore opportunities where their privacy is guaranteed and they have the ability to interact anonymously until they’re ready to take the next step.
The itzbig network provides built-in privacy controls such as visibility settings for anonymous career exploration. In addition, the network features bi-directional job matching technology, which not only shows how well candidates score against the employer’s requirements, but also how well the employer matches the candidate’s requirements.
Dozens of technology companies in Texas and Silicon Valley -- Advent, CNET, eBay, Logitech, Omnivision, Salesforce, T-Mobile and Yahoo! to name a few -- are posting their positions on the itzbig network.
That unique proposition inspired Third Rail Creative Director Mark Scholes to create the campaign.
“Our objective in creating this campaign was to build a buzz that would spread without the benefit of a traditional multi-million dollar advertising campaign,” said Hampton. “To do that we needed to create an integrated campaign that leveraged the Internet as well as more traditional venues. The objective is to drive them to the site and then slowly make them aware of itzbig and its unique value proposition.”
About itzbig
itzbig is the first private network to allow working professionals to save time while safely exploring career opportunities. By focusing on quality and efficiency, the company’s innovative approach rescues job seekers and employers from drowning in large quantities of poorly matched data.
For more information on itzbig, call 512.879.3550, or contact us.
Interested media should contact Holt Hackney or call (512) 478-8858, Ext. 115.