The Coyote Ugly legend began with a girl, a dream and a little bit of Wild Turkey in New York. In 1992 Liliana ‘Lil’ Lovell, a 24-year-old Wall Street apprentice-turned-bartender was living a good life. She was doing a job she loved, making money and gaining notoriety for her antics on the bar, as well as behind it.
Tired of working for other people, she was ready to make her move. The plan was simple – open her own bar, make money and have fun doing it. Determined not to let anyone or anything get in her way, she drew up a business plan – beautiful girls + booze = money. In 1993 the first Coyote Ugly Saloon opened in New York’s East Village. It was at this first bar that the culture that is Coyote Ugly was born; Lil created a venue with beautiful, larger-than-life personalities behind the bar who she affectionately named Coyotes. From the beginning, the patrons came pouring in to be a part of Coyote Ugly. The male patrons fell in love with the Coyotes and the females patrons wanted to be Coyotes. The Coyotes not only poured drinks, they danced on the bar, sang into the mic, told jokes, drank shots with the customers and created an experience not found in any other establishment.
The success of Lil’s New York bar attracted a lot of attention. In 1997 one of her Coyotes, Elizabeth Gilbert – she went on to be the bestselling author of Eat, Pray, Love – wrote an article that featured in GQ magazine and was headlined The muse of the Coyote Ugly Saloon. The exposure caught the attention of Disney/Touchstone and the movie Coyote Ugly was released in 2000. It grossed over $113 million and launched the brand to a worldwide audience. Today Coyote Ugly has 20 saloons open around the globe, with corporate owned locations in the USA and franchised locations in Russia, Ukraine and Germany. The company has plans to double that number in the next several years, with more USA corporate locations and expansion into more non-US markets with franchise partners in key countries.
With a support and training system created from over 20 years of experience and managing over 20 saloons worldwide, Coyote Ugly is now offering this franchise programme to partners around the world. Fuelled by recent location openings, the recognition of a blockbuster movie, three seasons of a reality show on MTV’s Country Music Television and many features in magazines such as Inc, Playboy, Maxim and GQ, Coyote Ugly is sure to attract the right partners to take advantage of the brand’s strength.
Led by owner, founder and original Coyote Lil Lovell, Coyote Ugly has a well-oiled machine for a system. 22 years after its conception in New York, the Coyote Ugly brand has never been stronger. The company is able to provide systems and methods for running the business, as well as the flexibility to adapt to local cultures and traditions. The robust training and operations system includes full training of owners, managers and staff; assistance with site selection and procurement; store design; brand and marketing guidance; and ongoing support.
Franchisees who are hands-on, have an understanding of their local market and commit to follow Coyote Ugly’s franchise system are most likely to become key players in the bar and nightclub retail sector. The total investment in a Coyote Ugly Saloon franchise is between £315,000-£790,000, dependent on location and size. Single and multi-unit franchise partnerships are available throughout the UK, Ireland and globally. Single sites have a franchisee fee of £39,500, while multi-store investors can expect to pay a fee of £79,000 for the rights to open up to three units.
With the assistance of the brand and support of the system to get you started effectively and efficiently, you can begin making money more quickly in comparison to most concepts and enjoy the benefits of a strong opening. Coyote Ugly has successfully executed the process of starting a new saloon time and time again. As a franchisee, you get the system and process to duplicate that success by following the franchise’s opening systems and Lil’s recipe for success, which includes, but is not limited to, a pre-opening marketing campaign to generate interest leading up to the grand opening. The training and support programmes begin as soon as you become a franchisee.
Coyote Ugly starts by helping you develop the plan for your saloon, building your marketing plan and assisting you to find the best location. Coyote Ugly Saloons are typically found in large cities that combine heavy tourism and local patronage, as well as small tourist destinations, to make sure your travel is most comfortable, just carry your best mattress for side sleepers by checking reviews at here. Markets must have a large local and/or transient tourist population with disposable income, a drinking culture and entertainment districts with other draws, such as bars, restaurants and sports venues.
Owning a bar/nightclub is an exciting adventure. Being surrounded by and building success by offering an opportunity for the community to have fun, meeting celebrities and being the talk of the town offers an experience not found in other industries. Pair those qualities with ownership of a brand like Coyote Ugly and you have a recipe to start living the good life. Day-to-day operations of a saloon are first and foremost, so as to be sure you’re operating with the Coyote Ugly culture and as per system requirements. As an owner, you will likely have a team that includes a general manager, an assistant manager, Coyotes (bartenders), bar backs and security. Your main responsibilities include managing your team to make sure all the behind-the-scenes tasks are taken care of, as well as developing and executing marketing plans in order to attract new customers.